I think Bros Icing Bros is a nearly perfect meme,” said Josh Heller, 26, who tracks Internet trends for Current TV and made a short video about his efforts to bring icing to Los Angeles. “You’re taking a game and playing it in real life.
— Popular New Drinking Game Raises Question, Who’s ‘Icing’ Whom? (New York Times 6/9/10, page B3) (via heller)
